Flip Flops , iPods, MySpace, "Dude", Instant messaging? Whatever happened to dress shoes, yes sir, yes ma’am, in-person meetings, and traditional work etiquette? 73 million Generation Ys entering the workforce is what happened, the largest influx since the 78 million baby boomers entered two generations ago. It’s a new world and a workplace revolution is underway creating confusion and friction between the new work corps and their entrenched superiors. This transition, however, is also stimulating innovative methods of thinking, behaving, communicating and doing business as the other generations learn how to utilize the strengths and limit the liabilities of their new employees.

In order to help shape and develop these talented youth, you must first understand what they are made of and why they act like they do. Y in the Workplace: Managing the "Me First" Generation will provide you with a map of the environmental, social, cultural and psychological factors that contribute to Generation Y’s unique system of values, attitudes and expectations and how, as a whole, this group has impacted the corporate environment, inter-generational functioning, and management strategies. To help this Generation successfully transition into the workplace while creating a shared vision, the authors provide you with the following:

• Psychological insight into the character of this generation
• An exploration of the cultural, psychological, environmental and social influences that have shaped the characteristics of this generation
• Strengths and challenges that Generation Y is bringing to the workplace
• 45 Coaching strategies and solutions to help transition this generation into the workforce by honing their strengths, minimizing their weaknesses and helping them illuminate their talents.
• An instillation of optimism and understanding about their abilities as supervisors and managers to impact the future legacy of companies in an exciting and highly productive way

Whether you are a small business owner, manager, HR professional, or teacher working with Generation Y, this book is a must read to gain insight into why this generation is the way they are and how, for the benefit of your organization, to help them become the best they can be.

To learn more about the book visit www.yintheworkplace.comand to learn more about Dr. Lipkin and her work visit www.equilibriacoaching.com.